Who is eligible to participate in the GM College Discount Program?
Eligible participants include college students (from any two- or four-year school), recent graduates who have graduated no more than two years ago, and current nursing school and graduate students. An eligible customer must produce one of the following:
A diploma dated no more than two years before the vehicle purchase or lease, from a four-year bachelor's degree, a registered nursing degree, a two-year associates degree or a graduate degree program.
Enlist your discount today! Use the resources below to start shopping for your new vehicle, get pricing examples, view current incentives/promotions and more.
Discount Vehicle Eligibility
New Vehicle Purchase
All 2012 and 2013 GM cars, SUVs, crossovers, and light-duty trucks are eligible for the GM Military Discount Program except: Chevrolet Camaro ZL1
To see a list of excluded vehicles, go to the "Get Answers" tab on the home page and select What Vehicles Are Eligible. Some other models may have limited availability. Eligibility of GM vehicles may change at any time without notice.
What is the vehicle discount?
As an eligible college student, grad student or recent graduate, you can purchase vehicles at the Preferred Price, which is a special discounted price that is less than MSRP. To compare the MSRP to the Preferred Price.
How many vehicles am I eligible to purchase/lease?
You may purchase/lease up to two eligible, new and unused vehicles per year.
Can I receive this discount from any GM Dealer?
This program is available through all participating U.S. GM Dealers and is voluntary on the part of the dealers. Dealer participation is on a vehicle-by-vehicle basis. Please inform your dealer of your intention to use the GM College Discount during your first contact with your dealer. If your dealer elects not to participate, you may visit another dealer.
How do I get the GM College Discount?
Visit gmcollegediscount.com to request your authorization number and print it out. Then bring it to your salesperson at your GM Dealer, along with proof of program eligibility, to receive your vehicle discount.
Can I combine the GM College Discount with current incentives?
Yes, in most cases. Visit your GM Dealer for details on eligible incentives, or view current incentives at gmcollegediscount.com to see how the values add up.
Can I order a vehicle through this program, rather than choosing one from my GM Dealer's inventory?
Yes, you can receive the discount when you order through a participating GM Dealer.
Can I combine this with any GM reward card Earnings?
Yes, you can combine the GM College Discount with Earnings from any one of the GM reward cards. Earnings from the GM reward cards are in addition to most current incentives GM may offer.
How can I apply for a GM reward card?
You may apply online anytime for any GM reward card at gmcard.com.
Do I have to purchase or lease through Ally?
You do not have to purchase or lease through Ally.
Are dealer-installed options covered by this discount (e.g., theft-deterrent devices)?
No. Any additional dealer-installed options, conversion/up-fit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon between the customer and the dealer.
Are dealer demonstration vehicles included in this program?
Yes, if the vehicle has less than 7,500 miles and a dealer demo allowance has not been paid on the vehicle. See your dealer for details.
Can I use a trade-in with this program?
Please contact your dealership for more information about trade-ins.
Does the purchase/lease require a down payment?
Your dealership will be able to provide details on the down payment of your chosen vehicle.
How long do I have to keep the vehicle to qualify for the GM College Discount?
Eligible vehicles must be retained for a minimum of six (6) months from the vehicle delivery date.
I recently bought/leased a new GM vehicle. Can I still apply for the GM College Discount?
No. Previous purchases/leases are not eligible.
Can I share my GM College Discount?
No, however, vehicles can be co-titled.
How can I find out more about a specific GM model?
Questions about vehicle features, pricing, model eligibility, leasing and incentives should be directed to a participating GM Dealer. You can also visit gmcollegediscount.com for more information.